Life coaching is a guided process for growth and self-development. It takes place in one-on-one sessions between you and your coach. These are typically hour-long weekly meetings fully dedicated to you: your desires, thoughts, challenges, goals, and strengths.
This is a safe space to reconnect with yourself, to see things from a new perspective, and to uncover what drives you, what holds you back, and what might help you move forward.
Throughout the process, we build a roadmap tailored to you – one that is realistic, supportive, and sometimes gently challenges you to step out of your comfort zone in service of what matters most to you.
Think of it like having a personal trainer for your mind and soul. Just like you’d hire a trainer to help you get stronger physically, a good coach will help you strengthen your thinking patterns and habits, so you can move toward the results you want to see in your life.
One key thing to remember: coaching is based on the belief that you are the expert on your own life. All the answers are already within you – my role is to help you hear them more clearly, ask the right questions, reflect your truth back to you, and help translate insight into action.
In essence, coaching draws on four core pillars:
The temptation is to say: “coaching is for everyone.” But that wouldn’t be fully accurate.
Coaching is for people who are ready to commit to themselves. For those who want to take responsibility, look inward, and start moving – even in small steps – toward a life that feels more aligned.
It’s a collaborative process. I bring tools, experience, presence, attention to nuance, and the ability to ask powerful questions – some gentle, some more direct or challenging. What you bring is equally important: your willingness, your readiness, and your choice to stop settling for what no longer fits.
There comes a moment when you can no longer ignore the potential that lives inside you.
If that moment has arrived – that’s where we begin.
Coaching is relevant in any area where there’s a gap between where you are and where you want to be. People often seek coaching when they’re at a crossroads or navigating change.
Here are just a few examples of topics we might explore together:
If you’ve ever found yourself thinking:
...then coaching might be exactly what will help you to shift into motion.
If you’ve never experienced coaching before, it’s easy to assume it’s just another form of therapy or advising. But each of these is a distinct approach with different goals, methods, and audiences.
Therapy Focuses on processing the past, emotional healing, and supporting mental health. Therapists are clinically trained and often work with trauma, emotional distress, or psychological conditions. Therapy tends to be deep, emotional, and sometimes long-term.
Consulting Involves providing expert advice or solutions. A consultant typically brings specialized knowledge and tells you what to do. It’s a one-directional process, where the expert answers and you apply.
Mentoring Centers on personal experience. A mentor has “been there” and offers guidance based on their own journey, often in a professional context. The relationship is more informal and based on example and storytelling.
Coaching Is none of the above – and that’s its power. I don’t arrive with ready-made answers. Instead, I help you clarify your own questions and find your own truth.
Coaching is forward-looking and growth-oriented. My role is to reflect, challenge, support, and help you reconnect to your agency and direction. It’s a proactive process grounded in responsibility and collaboration.
Simply put: because it meets you exactly where you are and builds from there.
But more than that – coaching turns insight into action. Unlike a motivational podcast, a self-help book, or a thoughtful friend, coaching is a structured, intentional process with clear goals, sharp listening, and questions designed to challenge your current way of thinking.
It’s a space that balances support with accountability: a safe place to bring your truth, and also a gentle (or not-so-gentle) push toward real change.
Another key element is structure. Regular sessions, clear goals, and an ongoing sense of partnership create momentum. And then there’s accountability: the knowledge that you’re not only showing up for yourself, but also for the process, for the coach, and for what you said you wanted. That alone can be a powerful catalyst for action – especially on the days when it would be easier to give up or fall into procrastination.
It’s that delicate balance between compassion and challenge, presence and purpose – and that’s where the real magic begins.
Change is inevitable – whether you choose it or it arrives uninvited. Career shifts, personal transitions, big decisions, difficult conversations – these are moments that call us to pause, reflect, and choose how to move forward.
And while you can face these moments alone – you don’t have to.
Coaching offers a space to think out loud, receive support, gain clarity, and shape intentional steps forward.
Whether you’re navigating a career pivot, seeking more stability, adjusting your lifestyle, or figuring out your next chapter – coaching can help you move through this period with more clarity, confidence, and direction.
*Phillippa Lally et al., European Journal of Social Psychology (2009)
Coaching can be incredibly effective if you’re ready to grow and make meaningful changes in your life. Whether you’re looking to transform a specific area, need a push to pursue your dreams, or want to finally execute a plan you’ve been putting off, coaching might be the right fit for you.
To truly benefit from coaching, you need to be willing to engage in personal work and commit to a step-by-step process that moves your life forward. Your active commitment is the key to creating meaningful and lasting change!
While coaching may occasionally explore the past, its primary focus is on the present and the future. Through thoughtful questions, we’ll uncover your true desires and create a course of action to help you achieve them.
Unlike counselling or therapy, coaching emphasizes creating a concrete, actionable plan to help you move toward your goals and become the best version of yourself.
Let’s be honest—change takes time.
How much time? Research shows that, on average, it takes more than two months before a new behaviour becomes automatic—66 days to be exact. *
So, when it comes to creating a new habit, changing your mindset, or overcoming limiting beliefs, you’ll need to give yourself an adjustment period to let these changes settle in.
Think of coaching as planting a tree, not a flower. It’s a process that grows slowly but steadily, developing strong, stable roots—with rewards that can last for years.
A typical coaching journey lasts around 3 months (12 sessions), though more in-depth processes may extend by a month or two (depends on your wants and needs).
That said, you will begin to experience changes long before reaching your ultimate life or business goals.
The secret? It depends on you.
The real transformation happens between our sessions. How deeply you engage with the tools, lessons, and insights provided—and how committed you are to applying them in your life—will determine the speed and depth of your progress.
Commitment. Is. Key.
If you’re choosing to embark on this journey, make sure you have the time, energy, and willingness to invest fully. This is a gift you’re giving yourself, so use it wisely.
Once you immerse yourself, you’ll start to see results. You’ll begin noticing shifts in your perspective and attitude. Even before reaching those big goals—the ones that inspired you to start this journey—you’ll uncover unexpected benefits, picking fruits you hadn’t realized were there, just waiting for you.
That’s the beauty of shining a light on your consciousness: what is illuminated, grows.
Coaching provides the guidance and space to explore your thoughts, beliefs, and goals in a way that feels authentic to you. Progress will emerge naturally—but only if you commit.
And when you do, the results will reveal themselves.
Both life coaching and business coaching are powerful tools for growth, but they focus on different aspects of your personal and professional journey. Understanding their distinctions can help you determine which approach aligns best with your current needs and goals.
Life coaching focuses on empowering you and guiding you through personal challenges in various areas of your life—from improving relationships and communication to discovering your unique voice and fostering better health, confidence, or mindset. This is a good choice when your primary goals are centred on personal well-being and growth.
Business coaching focuses on your career, business, and professional aspirations. It is a 1:1 tailored process, designed to strengthen your leadership skills and address unique challenges within your company. Whether you’re planning your career goals or a career change or aiming to grow and enhance your business, coaching provides a powerful tool for progress. Engaging in business coaching can deepen your self-awareness and help you become a more confident, effective leader.
In both cases, rather than making decisions for you, the coach helps reflect on the course of action, offering fresh insights and an outside perspective on various topics.
While both aim to support growth and improvement, there are two main key distinctions:
Approach to advice
A business coach operates on the premise that clients are the experts of their own business, using questions to uncover new perspectives and clarity to address challenges. Coaching encourages clients to find answers within themselves. Business consulting, on the other hand, involves providing actionable advice and solutions, often supported by structured plans tailored to the business’s needs and the owner’s wants.
In practice, coaching and consulting often overlap. My approach combines elements of both, acknowledging that as a small to medium business owner, you are your business. Similarly, as a manager, your personal traits significantly influence your leadership style. I take a holistic point of view, addressing both personal and professional dimensions to identify and prioritize areas for growth.
When clients require both strategic direction and personal support—for example, in areas like resilience, time management, engagement, leadership development, or self-esteem—different methods and perspectives are applied based on your specific needs.
The guiding principle is always to prioritize what best serves your goals. Throughout the process, we maintain an open and ongoing dialogue—your feedback is essential to ensure tailored guidance and achieve the best possible results.
With a B.A. in Social Sciences (Psychology, Sociology, and Anthropology) and an M.A. in Organizational Specialization, I come with knowledge of both individuals and systems—and how those two meet. Using different assessment tools, we’ll begin by analyzing your unique business or professional situation to create a clear plan for achieving your objectives.
Here are just a few examples of areas where I’ve provided consulting:
These are just a few examples, as my approach is always tailored to align with your specific needs and objectives.
That’s perfectly fine! This is exactly why I offer a free discovery call. I believe the best way to understand if we’re a good match is by having an actual conversation and making a real connection. It’s an opportunity for us to explore your situation, understand your needs, and see how I can best support you in reaching your objectives. If your needs align better with another professional, I’ll happily recommend other services. My ultimate goal is to provide genuine value and help you thrive.
