You know you’re good at what you do. Your clients value your work, and you know you bring real value. Yet when it’s time to be visible, to post, to hit that “send” button, something in you freezes.
You start questioning every word. Is this good enough? What will they think? Do I sound too salesy? Suddenly, sharing your message feels more like exposure than expression.
You’ve probably heard this before: “Just learn how to market properly.” So, you take a course, maybe even work with a consultant, but the heaviness remains. Then they say, “Just keep posting, it gets easier with time.” Except it doesn’t, especially when you keep comparing yourself to others.
At some point, the thought creeps in that maybe you’re just “not the marketing type,” and you wish someone else could simply do it for you.
But deep down, you already know the truth.
No one can represent you and your business authentically except you.
Because in the end, you are your business.
Steve Jobs once said that you can only connect the dots looking backward. Only in hindsight do we see how seemingly unrelated moments come together to form a clear direction.
My own path to self-employment wasn’t planned. It included moving to Canada for love, working with local business owners, and drawing on my background in Organizational Consulting and experience supporting people and processes.
Over the years, I deepened my work with individuals, groups, and organizations, trained as a life and business coach, and continue to learn and grow. But my most meaningful insight came from real-life work and walking this path myself.
I came to understand that difficulty around marketing is rarely about knowledge. It’s about confidence, identity, and voice, and this is where many self-employed women get stuck.
Self-employed women don’t need more tips or strategies. They need a safe, supportive space to quiet the inner critic, understand where resistance comes from, and learn how to work through their strengths rather than against themselves.
And that’s where our work begins.
I support self-employed women and entrepreneurs in moving from self-doubt and fear of visibility – to showing up with courage, taking up space, and speaking confidently about their business, so it can grow and reach the people who genuinely need what they offer.
As a solo business owner myself, I know how vulnerable and disorienting it can feel to bring your real self to the front. My coaching doesn’t offer magic fixes or shortcuts. It offers deep work and a supportive, honest space that allows you to grow your business without losing yourself in the process.
If you’re ready to find your voice, show up authentically, and let your message be heard — I’d love for us to work together ♡
Read my latest posts in my blog
